Lunchables, the Lunchbox King, Faces a Rival Vowing Higher-​​Quality Fare

New York Times

By Stephanie Strom
August 22, 2013

Until now, there have been Lunch­ables and, well, Lunchables.

The Kraft Food Group’s Oscar Mayer brand cre­ated the con­cept of prepack­aged lunch meals for chil­dren in 1988 and has effec­tively owned that busi­ness ever since, with sales account­ing for 76 per­cent of the small but lucra­tive $1.35 bil­lion niche prod­uct cat­e­gory, accord­ing to IRI, a mar­ket research firm in Chicago.

But start­ing this month, some gro­cery refrig­er­a­tor cases will be adding a new com­peti­tor, Rev­o­lu­tion Foods Meal Kits.

Read the full arti­cle on the New York Times.