Maiyet honoured for ‘social good’ practices

FashionUnited
June 24, 2015

By Danielle Wightman-​​Stone

Lon­don — US-​​based fash­ion brand Maiyet, known for it cel­e­bra­tion of rare arti­sanal skills from places such as India, Indone­sia, Italy and Peru, has been awarded the cov­eted But­ter­fly Mark for its com­mit­ted to qual­ity, crafts­man­ship and respon­si­ble sourcing.

Awarded by Pos­i­tive Lux­ury, the organ­i­sa­tion that com­mu­ni­cates and cel­e­brates lux­ury brands’ sus­tain­able actions, the But­ter­fly Mark is a seal of approval that enables con­sumers to recog­nise a brand as being trust­wor­thy, as well as show­cas­ing a brands com­mit­ment to peo­ple and the plant, through sourc­ing trace­abil­ity poli­cies and com­mu­nity devel­op­ment activities.

Pos­i­tive Lux­ury CEO and co-​​founder Diana Verde Nieto said: “The com­mit­ment Maiyet has to sup­port­ing mas­ter crafts­man­ship world­wide and putting social good and eth­i­cal sourc­ing at the heart of their busi­ness, whilst uphold­ing the qual­ity and aes­thet­ics of a lux­ury fash­ion brand, is incred­i­ble. The brand is proof that doing good and doing well can go hand in hand.”

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