Neiman Marcus and The RealReal Make Luxury Consignment Easy with a New Partnership

PR Newswire
July 22, 2015

SAN FRANCISCO, July 22, 2015 /​PRNewswire/​ – The Real­Real, the leader in authen­ti­cated lux­ury con­sign­ment, and Neiman Mar­cus Group LTD LLC today announced a strate­gic part­ner­ship that offers lux­ury shop­pers an easy way to con­sign and earn max­i­mum value for their lux­ury goods. Neiman Mar­cus is the launch part­ner for a new con­signor gift card pro­gram that offers con­signors pay­ment in Neiman Mar­cus gift cards with an extra 10% added to the value of their pay­out. The part­ner­ship also expands an in-​​store con­sign­ment pro­gram begun ear­lier this year in 6 Neiman Mar­cus stores to 34 stores across the country.

We learned that over 40% of our consignor-​​base was inter­ested in receiv­ing their pay­ment in the form of gift cards to their favorite lux­ury retail­ers. We’re thrilled that our first lux­ury retail part­ner for this pro­gram is Neiman Mar­cus who enabled us to imme­di­ately offer this ser­vice to our con­signors,” said The Real­Real Founder and CEO Julie Wain­wright.

The new pay­ment option for The Real­Real con­signors allows them to choose their pay­out in the form of a Neiman Mar­cus gift card. If a con­signor chooses this option, they receive an extra 10% on the value of their pay­out. It encour­ages con­signors to put their money back into the lux­ury retail mar­ket with an added bonus, and con­sign again with The Real­Real once they are done with those items, com­plet­ing the full lux­ury life­cy­cle. Click here for more details.

The expan­sion of the in-​​store con­sign­ment pro­gram from 6 to 34 stores nation­wide allows Neiman Mar­cus sales asso­ciates to offer their clients a trusted and pri­vate con­sign­ment ser­vice though The Real­Real, giv­ing them an effort­less way to make money on their unused lux­ury goods. The RealReal’s Lux­ury Man­agers in each mar­ket work hand-​​in-​​hand with Neiman Mar­cus sales asso­ciates pro­vid­ing per­son­al­ized ser­vice and white glove pickup of items in a man­ner best suited to each client.

There is a very real demand for a service-​​oriented after­mar­ket solu­tion for sell­ing lux­ury goods, evi­dent through the thriv­ing busi­ness we’ve estab­lished. In 2015 alone, we’re pro­jected to pay con­signors over $100 mil­lion from the resale of their lux­ury goods,” said Wain­wright. “As the leader in lux­ury resale, we couldn’t be prouder to part­ner with the leader in lux­ury retail to give our cus­tomers and con­signors a smart way to shop new lux­ury items at their favorite retailer and get fast liq­uid­ity for those items once they are fin­ished with them.”

Neiman Mar­cus always puts a pri­or­ity on enhanc­ing our customer’s shop­ping expe­ri­ence and exceed­ing her expec­ta­tions. Through our part­ner­ship with The Real­Real, our cus­tomers can now sched­ule a pri­vate, in-​​home con­sign­ment with The Real­Real through all Neiman Mar­cus stores,” said Wanda Gier­hart, Chief Mar­ket­ing Offi­cer, Neiman Mar­cus. “After see­ing the increased demand for this ser­vice since its pilot pro­gram launched in Feb­ru­ary, we rec­og­nized the ben­e­fit of offer­ing the ser­vice to our cus­tomers across the country.”

About The Real­Real
The Real­Real is the leader in authen­ti­cated lux­ury con­sign­ment. We offer the largest selec­tion of pre-​​owned and authen­ti­cated lux­ury items includ­ing men’s and women’s fash­ion, fine jew­elry & watches, and fine art. Our con­signors earn 60–70% of the sale price and items sell quickly. We offer a white glove ser­vice where one of our lux­ury man­agers, avail­able in 18 major cities across the US, will come to an individual’s home to con­sult them on the con­sign­ment process and pick up their items. Review our com­plete list of design­ers & artists. To learn more about The Real­Real, visit www​.the​re​al​real​.com.