By Jonathan Moules
Start-up stories do not come more motherhood and apple pie than that of fellow Berkeley Haas graduates Kristin Richmond and Kirsten Tobey.
The founders of Revolution Foods, a social enterprise producing fresh, healthy meals for children, met during their MBA studies — on the first day of “math camp” — and developed their idea from there.
“Our mission and finance model are intertwined,” says Ms Tobey, explaining that children in inner cities tend to be the ones receiving free meals, making it easier for them to deliver in large batches.
According to Ms Tobey, there were several eureka moments. “One came when we were talking to a physical education teacher who told us he had stopped going into his school’s cafeteria. He was teaching kids about proper nourishment for their bodies during PE class, and students called him a hypocrite for “allowing” the school to serve hyper-processed junk food.
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