Revolutionaries target US school canteens

Financial Times
July 12, 2015

By Jonathan Moules

Start-​​up sto­ries do not come more moth­er­hood and apple pie than that of fel­low Berke­ley Haas grad­u­ates Kristin Rich­mond and Kirsten Tobey.

The founders of Rev­o­lu­tion Foods, a social enter­prise pro­duc­ing fresh, healthy meals for chil­dren, met dur­ing their MBA stud­ies — on the first day of “math camp” — and devel­oped their idea from there.

Ini­tial seeding

Our mis­sion and finance model are inter­twined,” says Ms Tobey, explain­ing that chil­dren in inner cities tend to be the ones receiv­ing free meals, mak­ing it eas­ier for them to deliver in large batches.

Accord­ing to Ms Tobey, there were sev­eral eureka moments. “One came when we were talk­ing to a phys­i­cal edu­ca­tion teacher who told us he had stopped going into his school’s cafe­te­ria. He was teach­ing kids about proper nour­ish­ment for their bod­ies dur­ing PE class, and stu­dents called him a hyp­ocrite for “allow­ing” the school to serve hyper-​​processed junk food.

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