The RealReal looks to enter bricks-​​and-​​mortar with valuation location

Luxury Daily
August 26, 2015

By Staff Reports: Online lux­ury con­sign­ment mar­ket­place The Real­Real is begin­ning its expan­sion into the bricks-​​and-​​mortar space with the open­ing of a new val­u­a­tion office in New York.

The new loca­tion will give con­sumers the oppor­tu­nity to have their jew­elry and watches eval­u­ated by an expert and obtain a phys­i­cal val­u­a­tion doc­u­ment. Hav­ing a bricks-​​and-​​mortar loca­tion may help The Real­Real con­nect with con­sumers as it looks to expand its pres­ence as a lead­ing con­sign­ment authority.

Real value
In order to best help con­sumers deter­mine the value of their con­sign­ment jew­elry and watches, The Real­Real is open­ing a new loca­tion devoted to the process. At the val­u­a­tion office con­sumers can have their pos­ses­sions eval­u­ated by The RealReal’s team of grad­u­ate gemol­o­gists and watch experts.

Con­sumers will not have to pay for this val­u­a­tion process and will leave with a doc­u­ment they can use to sell their goods on The RealReal’s Web site. Con­ve­niently located in Mid­town Man­hat­tan, the loca­tion will allow the con­sign­ment brand to bet­ter con­nect with its consumers.

In recent years The Real­Real has seen con­sid­er­able success.

For exam­ple, ear­lier this year the online lux­ury con­sign­ment mar­ket­place raised $40 mil­lion in rev­enue to con­tinue its accel­er­a­tion path.

To read the full arti­cle, visit Lux­ury Daily.