Why Would You Power A Clean Electric Car With Dirty Energy? Buying a Tesla might lead to greener choices elsewhere

The Huffington Post
By Alexander C. Kaufman
April 4, 2016

NEW YORK — It’s one thing to get peo­ple to care about the price of energy. It’s quite another chal­lenge to get them to care about the source of energy and its envi­ron­men­tal impact.

But buy­ing an elec­tric car — pre­sum­ably, in part, to reduce one’s car­bon foot­print — may push peo­ple to think about where the elec­tric­ity to power that vehi­cle comes from, accord­ing to one early investor in Tesla Motors.

The elec­tric vehi­cle is like a Tro­jan horse for energy lit­er­acy,” Nancy Pfund, man­ag­ing part­ner at the ven­ture cap­i­tal firm DBL Part­ners, said dur­ing a panel dis­cus­sion at the Bloomberg New Energy Finance Sum­mit in Man­hat­tan on Mon­day morning.

Pfund said she noticed the pos­si­ble link­age a decade ago, when DBL first invested in Tesla, which sells lux­ury elec­tric cars, and its sis­ter com­pany, SolarCity, which mar­kets solar power sys­tems. Both are chaired by bil­lion­aire Elon Musk.

In the early days of Tesla, early adopters would buy the Road­ster or the Model S, and weeks later we’d see an uptick in solar adopters,” she told The Huff­in­g­ton Post in an inter­view. “They’re really exam­ples of the con­nec­tion between trans­porta­tion and the green elec­tri­cal grid.”

The idea is that no one wants to go greener by buy­ing a battery-​​powered elec­tric vehi­cle only to charge it with elec­tric­ity gen­er­ated from burn­ing coal or gas.

To read the full arti­cle, visit The Huff­in­g­ton Post.