After years in stealth mode and roughly $120 million in funding, Juicero, the company behind the “Keurig for Juice,” finally launched in March. The countertop cold-press juicer churns out 8 ounces of organic, nutrient-dense juices. A Juicero app lets users keep track of juice pack deliveries and nutritional information.
Evans has made it his mission to help people lead healthier lives, though Juicero’s steep$699 price tag could deter potential customers. For now, only residents of California can purchase the product, but the company’s site teases that it will soon be available nationwide.
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