Standard Setting The Brands that raise the bar with innovations for your everyday life

Forbes
August 1, 2016

INTRODUCTION

From photo shar­ing to babysit­ter sched­ul­ing, office email to eye­glasses, these com­pa­nies are out to set a new stan­dard in impact and ease of use.

1 AT HOME

Bet­ter nesting

Urban­Sit­ter

The Stan­dard:
Need a babysit­ter? This ser­vice not only makes it easy to find and book one, but also con­nects you to pre­vi­ous clients for rec­om­men­da­tions. Cofounder and CEO Lynn Perkins explains, “Our goal is to sur­face all that infor­ma­tion on our plat­form and make it a lot eas­ier than call­ing around and ask­ing for rec­om­men­da­tions from friends.”

By The Num­bers:
Over 120,000 babysit­ters and nan­nies are in the data­base, and a quar­ter of book­ings are made within 24 hours.

Rais­ing The Bar Higher:
When the busi­ness launched 6 years ago, the aver­age response time was 23 hours. Today, it’s under 3 minutes.

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