Stella McCartney Circular Economy Mission with The Real Real

Stella McCartney
February 9, 2018

As part of our mis­sion to estab­lish a cir­cu­lar tex­tiles econ­omy and pro­mote sus­tain­abil­ity, we are enter­ing into a part­ner­ship with The Real­Real to bring together our shared values.

The Real­Real is a leader in lux­ury con­sign­ment and this part­ner­ship is our first step in mak­ing sure that our prod­ucts do not end up as waste, but instead pro­mote the extended life­cy­cle of lux­ury goods for pos­i­tive envi­ron­men­tal impact.

With a #Nev­er­Throw­Away cam­paign move­ment, The Real­Real is inno­vat­ing the lux­ury con­sign­ment indus­try, cre­at­ing a sus­tain­able and easy way to extend the life of preloved goods.

The case to pro­mote a cir­cu­lar econ­omy is increas­ingly urgent: more than 80 bil­lion pieces of cloth­ing are pro­duced each year, 75% of which ends up in landfills.

To find out more, visit Stella McCart­ney.