Meet The Leader Who Is Bringing Direct Sales To The Women’s Shapewear Market

Forbes
By Joanna Furlong
August 3, 2018

Anna Zornosa is a vet­eran leader in tech­nol­ogy, includ­ing com­pa­nies such as Yahoo!, Knight Rid­der Dig­i­tal and Cobalt Group. She’s served as an advi­sor to numer­ous star­tups, includ­ing Trulioo​.com, Glam​.com and Chloe & Isabel. But she’s never donned the offi­cial title of founder.

That is, until now.

Zornosa is founder and CEO of Ruby Rib­bon, an early stage shapewear com­pany (think com­fort­able camisoles, swim­suits, bras and the like) that is on a mis­sion to dom­i­nate the women’s shapewear mar­ket. Ruby Rib­bon offi­cially launched in 2011, but Zornosa noticed sev­eral trends among women years before that: they were des­per­ate for more work-​​life flex­i­bil­ity. They were over­worked. And they were dress­ing differently—spandex; yoga pants; unre­stricted shirts and sup­port­ive tank tops.

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