The Challengers: The Game Changers Behind Foodstirs, Away, and the Players’ Tribune
These entrepreneurs on Inc.‘s Female Founders 100 are shaking up established industries–and spawning entirely new ones.
The founder of this New York City-based career platform toiled through such a hellishly busy winter that her usual course of 12-hour workdays now feels like a summer vacation. “I now refer to January and February as ‘the hole,’” Minshew says. Her 120-person startup–a sort of younger, hipper sister to LinkedIn–was rolling out a service that let clients embed the sleek features from the Muse’s website on their own recruiting websites, as well as on social media platforms. Meanwhile, she “had two executive searches under way and my co-founder was on maternity leave.” Minshew, a former management consultant who also spent time introducing vaccines in Rwanda and Malawi for the Clinton Health Access Initiative, envisions a not too distant future in which the Muse gives HR departments the ability to run their recruiting efforts with the same levels of targeting, technical sophistication, and rich content as are available with traditional digital advertising. In the process, she says, “I’ll try to get seven hours of sleep most nights, too.” –Burt Helm
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