Imagine you’re at the Yolo County Fair in Sacramento, California in the early 2000’s. You wander the fairgrounds inhaling the smells of cotton candy, the livestock and chili dogs in the air and enjoy the music from the Carousel. Next to a giant pumpkin, you see an exhibit tent with a sign that reads “Sunrun” and the lady there manning the booth says to you:
“Let’s create a planet run by the sun.”
Keep moving, right? What a hippy dippy tree-hugging looney toon.
Well, if you had walked away, that would have been a mistake. You would likely have been talking face to face with Lynn Jurich, who went from telling families about solar power at county fairs to becoming the co-founder and CEO of the largest dedicated residential rooftop solar company in the country, Sunrun (Nasdaq: RUN).
Pioneers in renewable energy have not had it easy. Many of their ideas seem at first farfetched and unrealistic. However, to solve big programs like those facing our power grid, sometimes the crazy ideas are the best ones.
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