Information Technology

Pandora

Pandora’s mis­sion is to define what radio is in a con­nected world. Pan­dora is an online uni­cast radio sta­tion which instantly cre­ates per­son­al­ized stream­ing sta­tions tai­lored specif­i­cally for each user. Users can influ­ence the sta­tion by giv­ing songs “thumbs-​​up” or “thumbs-​​down”. Users can cre­ate up to 100 dif­fer­ent sta­tions. The com­pany began in 2000 when founder, Tim West­er­gren, launched The Music Genome Project to cre­ate the most com­pre­hen­sive analy­sis of music ever. Pan­dora is bring­ing its extra­or­di­nary cat­a­log of music analy­sis to the masses, using it to drive effec­tive per­son­al­ized music dis­cov­ery and a unique on-​​line lis­ten­ing expe­ri­ence in a $30 bil­lion radio mar­ket, cap­i­tal­iz­ing on an industry-​​wide tran­si­tion from broad­cast to inter­net and from radios to PCs and mobile devices. In addi­tion to DBL Part­ners, investors include Walden VC, Crosslink Cap­i­tal, Labrador Venu­tres, King Street and Grey­lock Partners.

Pan­dora went pub­lic on June 14th, 2011.

Pandora
360 22nd Street
Oakland, CA 94612
(510) 451-4100

www.pandora.com

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