Wholeshare is an online marketplace that enables consumers to buy sustainable food at wholesale prices through collective purchasing. Wholeshare makes it easy to get affordable local, organic, and sustainable food by shopping as a group. Sellers on Wholeshare range from local farms to small fisheries to regional food distributors. The company connects groups of consumers directly with wholesale natural food distributors and local farmers, allowing consumers to bypass brick-and-mortar retailers and access healthy food in their community. Wholeshare is expanding the market for local farmers and small-lot food producers through its group-purchasing platform and delivery system.