Tesla Moving Forward in Global Market

500 Model S Cars a Week; Expanding in U.S., Canada and Europe

March 29, 2013

From today’s Clean Tech­nica.  See the full post here.

Tesla is busy as ever, as it con­tin­ues to gain fur­ther share of the global EV mar­ket while mov­ing past the New York Times con­tro­versy from this win­ter. In its most recent blog post, Tesla noted that within the past three weeks it has pushed out an aver­age of more than 500 Model S units a week, and is on pace on set­ting another pro­duc­tion record.

TESLAMean­while, last week in Cal­i­for­nia, Tesla reg­is­tered its 3,000th Model S unit in Cal­i­for­nia. And Model S con­sumers have now dri­ven 12 mil­lion miles as the elec­tric cars con­tin­ues to gain fur­ther pop­u­lar­ity across the globe.

Besides reach­ing 3,000 reg­is­tered Model S users in Cal­i­for­nia, the com­pany is also expand­ing its unique stores. It recently opened one in Austin, Texas (dur­ing SXSW Week). In the near future Tesla will open up shop in Los Ange­les, and will open a sec­ond out­let in Miami, Florida.

In recent months, the com­pany also opened up its first store in my home coun­try of Canada — this first Cana­dian store was in Toronto, Ontario, Canada and was opened last November.

At these stores, con­sumers can cus­tomize their vehi­cles through touch screen tech­nol­ogy and on-​​site cus­tomer ser­vice staff (think Apple stores) help to pro­vide a unique cus­tomer experience.

With more Tesla vehi­cles hit­ting the road, Tesla also plans to expand its solar-​​powered Super­charg­ers into new areas within the next three to four months includ­ing: Florida, Texas, the Pacific North­west, and Illi­nois. There are also plans to expand in some of the company’s cur­rent locations.

In Decem­ber, two US East Coast Super­charger loca­tions were launched in Delaware and Con­necti­cut, help­ing add to the first string of Cal­i­for­nia Super­charg­ers that were put into place in Octo­ber, 2012.

Mean­while, Tesla CEO Elon Musk dur­ing the Geneva Auto show said the com­pany would build a Euro­pean Super­charger net­work in three stages as the Model S hits Euro­pean mar­kets this summer.

Ulti­mately, Tesla is hop­ing to bring EVs to the masses, and it clearly plans to fur­ther it’s global brand. In a recent TED 2013 talk, Musk said that when a newer tech­nol­ogy is intro­duced, it takes about three cycles before it can be a “com­pelling mass mar­ket prod­uct” for con­sumers. He points to the first-​​generation Tesla Road­ster, which was an expen­sive, low-​​volume car cost­ing $100,000; and the second-​​generation Tesla Model S, which sells for a mod­er­ate price of $50,000. Musk said when the third gen­er­a­tion Tesla comes out in three to four years, its price will hover around the $30,000 mark.

With Tesla’s recent suc­cess as Motor Trend 2013 Car of the Year has already heled put Tesla on the map, there is plenty of room for Tesla to grow in the global mar­ket, in not only the mod­er­ate– and high-​​cost mar­kets, but also more afford­able EV markets.