The RealReal looks to enter bricks-and-mortar with valuation location

Luxury Daily
August 26, 2015

By Staff Reports: Online lux­u­ry con­sign­ment mar­ket­place The Real­Re­al is begin­ning its expan­sion into the bricks-and-mor­tar space with the open­ing of a new val­u­a­tion office in New York.

The new loca­tion will give con­sumers the oppor­tu­ni­ty to have their jew­el­ry and watch­es eval­u­at­ed by an expert and obtain a phys­i­cal val­u­a­tion doc­u­ment. Hav­ing a bricks-and-mor­tar loca­tion may help The Real­Re­al con­nect with con­sumers as it looks to expand its pres­ence as a lead­ing con­sign­ment author­i­ty.

Real val­ue
In order to best help con­sumers deter­mine the val­ue of their con­sign­ment jew­el­ry and watch­es, The Real­Re­al is open­ing a new loca­tion devot­ed to the process. At the val­u­a­tion office con­sumers can have their pos­ses­sions eval­u­at­ed by The RealReal’s team of grad­u­ate gemol­o­gists and watch experts.

Con­sumers will not have to pay for this val­u­a­tion process and will leave with a doc­u­ment they can use to sell their goods on The RealReal’s Web site. Con­ve­nient­ly locat­ed in Mid­town Man­hat­tan, the loca­tion will allow the con­sign­ment brand to bet­ter con­nect with its con­sumers.

In recent years The Real­Re­al has seen con­sid­er­able suc­cess.

For exam­ple, ear­li­er this year the online lux­u­ry con­sign­ment mar­ket­place raised $40 mil­lion in rev­enue to con­tin­ue its accel­er­a­tion path.

To read the full arti­cle, vis­it Lux­u­ry Dai­ly.