Does the future of busi­ness cen­ter on inte­grat­ing the twin goals of build­ing a bet­ter world along­side grow­ing prof­its?  With an increas­ing fre­quen­cy, Amer­i­cans are say­ing it should—with their wal­lets.

Accord­ing to a recent study, 78% of Amer­i­cans want com­pa­nies to address impor­tant social issues. And 87% say they will pur­chase a prod­uct because the brand sup­port­ed a cause. 1

NextGen entre­pre­neurs have rec­og­nized this trend.  Accord­ing to TheDeloitte Mil­len­ni­al Sur­vey2017, 76% of Mil­len­ni­als believe the suc­cess of a busi­ness should be mea­sured by more than just its finan­cial per­for­mance.2 For this cohort, address­ing both prof­its and social good isn’t just a PR strat­e­gy, it’s a pro­gres­sive busi­ness mod­el that should be an inte­grat­ed part of how busi­ness­es oper­ate.

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