The RealReal’s first SoCal store boasts a dedicated men’s space, a handbag vault and a ‘sneakerdome’

Los Angeles Times
By ADAM TSCHORN
August 3, 2018

uxu­ry con­sign­ment web­site the Real­Re­al offi­cial­ly opened its first West Coast bricks-and-mor­tar con­cept store Tues­day, a 12,000-square-foot space at the inter­sec­tion of Mel­rose Avenue and La Ciene­ga Boule­vard in West Hol­ly­wood that aims to make the buy­ing — and sell­ing — of high-end goods as fun and fric­tion­less as pos­si­ble thanks to ded­i­cat­ed areas for wom­enswear, menswear, high-end sneak­ers, children’s clothes, women’s hand­bags and jew­el­ry as well as a snack bar and con­sign­ment office.

The bright­ly light­ed, glass-walled space with min­i­mal­ist wood­en fix­tures and con­crete floors marks the sec­ond per­ma­nent retail space for the com­pa­ny, which start­ed online in 2011 and func­tions as much as a retail lab­o­ra­to­ry as a West Coast flag­ship. (The first per­ma­nent Real­Re­al store, which opened in New York’s SoHo neigh­bor­hood in Novem­ber 2017, is about half the size of the new space.)

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