The RealReal’s first SoCal store boasts a dedicated men’s space, a handbag vault and a ‘sneakerdome’

Los Angeles Times
August 3, 2018

uxury con­sign­ment web­site the Real­Real offi­cially opened its first West Coast bricks-​​and-​​mortar con­cept store Tues­day, a 12,000-square-foot space at the inter­sec­tion of Mel­rose Avenue and La Cienega Boule­vard in West Hol­ly­wood that aims to make the buy­ing — and sell­ing — of high-​​end goods as fun and fric­tion­less as pos­si­ble thanks to ded­i­cated areas for wom­enswear, menswear, high-​​end sneak­ers, children’s clothes, women’s hand­bags and jew­elry as well as a snack bar and con­sign­ment office.

The brightly lighted, glass-​​walled space with min­i­mal­ist wooden fix­tures and con­crete floors marks the sec­ond per­ma­nent retail space for the com­pany, which started online in 2011 and func­tions as much as a retail lab­o­ra­tory as a West Coast flag­ship. (The first per­ma­nent Real­Real store, which opened in New York’s SoHo neigh­bor­hood in Novem­ber 2017, is about half the size of the new space.)

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