Urbansitter & RubyRibbon: New Data Shows Women Love Their Side Hustles and It’s Not All About the Money

September 7, 2018

SAN FRANCISCO, Sept. 7, 2018 /​PRNewswire/​ — A new sur­vey of more than 1,000 women with side hus­tles reveals that the top three rea­sons women choose inde­pen­dent work are: flex­i­bil­i­ty (44 per­cent), income (38 per­cent) and entre­pre­neur­ship (25 per­cent). Com­mis­sioned by BabyQuip (www​.babyquip​.com), Ruby Rib­bon (www​.rubyrib​bon​.com) and Urban­Sit­ter (www​.urban​sit​ter​.com) “Women in the Gig Econ­o­my 2018” pro­vides an in-depth look at a cross sec­tion of women who make income work­ing side hus­tles either as their sole source of income or as a com­ple­ment to full time work. The find­ings show that the major­i­ty (95 per­cent) of women with side hus­tles find the work ful­fill­ing and near­ly a third (32 per­cent) say they plan to con­tin­ue doing inde­pen­dent flex­i­ble work forever.

The survey or more than 1,000 women with a side hustle showed the top three reasons women gig were flexibility, income, and entrepreneurship.
The sur­vey or more than 1,000 women with a side hus­tle showed the top three rea­sons women gig were flex­i­bil­i­ty, income, and entrepreneurship. 
Ruby Ribbon, UrbanSitter and BabyQuip created the first multi-company survey of women who have chosen side hustles as a means for supplementary or, in some cases, primary income. The findings show that the majority (95 percent) of women with side hustles find the work fulfilling and nearly a third (32 percent) say they plan to continue doing independent flexible work forever.
Ruby Rib­bon, Urban­Sit­ter and BabyQuip cre­at­ed the first mul­ti-com­pa­ny sur­vey of women who have cho­sen side hus­tles as a means for sup­ple­men­tary or, in some cas­es, pri­ma­ry income. The find­ings show that the major­i­ty (95 per­cent) of women with side hus­tles find the work ful­fill­ing and near­ly a third (32 per­cent) say they plan to con­tin­ue doing inde­pen­dent flex­i­ble work forever. 

The gig econ­o­my is steadi­ly reshap­ing the work­force as evi­denced by the May 2018 Gig Econ­o­my Index, which report­ed that rough­ly 40 per­cent of the U.S. work­force makes 40 per­cent of its income through gig work. “Women in the Gig Econ­o­my 2018” sought to exam­ine the land­scape as it per­tains specif­i­cal­ly to women who have cho­sen side hus­tles to earn sup­ple­men­tary or pri­ma­ry income. The result­ing data cre­ates a snap­shot of how and why women gig in 2018.

Flex­i­bil­i­ty First

When asked why they choose to side hus­tle, “flex­i­bil­i­ty” was the most fre­quent answer, with 44 per­cent of women indi­cat­ing it is one of the pri­ma­ry reasons.

More specif­i­cal­ly, when rat­ing how impor­tant var­i­ous aspects of their gig econ­o­my work was to them, 65 per­cent of respon­dents indi­cat­ed flex­i­bil­i­ty is “extreme­ly impor­tant,” with anoth­er 30 per­cent say­ing it is “very impor­tant.”  In all, flex­i­bil­i­ty is impor­tant to 95 per­cent of respon­dents. What’s more, women with chil­dren under age 5 were more like­ly to select “more time with chil­dren” (54 per­cent), anoth­er form of flex­i­bil­i­ty, as the rea­son they gig.

Even in an era of his­tor­i­cal­ly high employ­ment, women are choos­ing a side hus­tle,” said Anna Zornosa, CEO of Ruby Rib­bon. “In spite of the grow­ing demand for full-time work­ers, these find­ings indi­cate that women are going to con­tin­ue with their gig econ­o­my jobs, which offer them ful­fill­ment and flex­i­bil­i­ty, as well as a sat­is­fac­to­ry income.”

Income is Important

While flex­i­bil­i­ty is the lead­ing rea­son women report they gig, income is a close sec­ond. Over­all, 38 per­cent of women indi­cat­ed they side hus­tle to “earn a good income.”  When asked to rate how much impor­tance they place on var­i­ous aspects of their side hus­tles, “earn­ing mon­ey” was most like­ly to be rat­ed “extreme­ly impor­tant” (66 percent).

More than half of respon­dents (54 per­cent) report­ed adding over $500 to their month­ly house­hold incomes through their side hus­tles. Most (57 per­cent) report­ed that their hourly earn­ings  were below $20, with the bal­ance (43 per­cent) report­ing earn­ing $20 or more per hour. Women were most like­ly to report they gigged between 5 and 9 hours a week.

Most women report­ed they are either “some­what” sat­is­fied (56 per­cent) or “extreme­ly” sat­is­fied (20 per­cent) with the mon­ey they earn. Only 12 per­cent of women report being dis­sat­is­fied with their earn­ings.  The sur­vey found that women who have been doing this work for 3 or more years enjoy high­er earn­ings, with 59 per­cent earn­ing $500 or more and over a third (36 per­cent) earn­ing over $999 per month.

Women most com­mon­ly report that they use their side hus­tle earn­ings to cov­er gen­er­al house­hold expens­es like mort­gage and rent, car pay­ments and food costs. When con­sid­er­ing only age, women in their 20s are the most like­ly age group to use earn­ings to pay off stu­dent loans and oth­er debt, while women in their 50s and 60s are the most like­ly age groups to use side gig income to save for retire­ment.  The sur­vey also found that most pre­fer to have an inde­pen­dent con­trac­tor rela­tion­ship with the com­pa­ny that pro­vides their side hus­tle oppor­tu­ni­ties (61 per­cent), rather than being tra­di­tion­al employ­ees (12 percent).

The gig econ­o­my appeals to women of all ages, and we’re not sur­prised  that the  ways they use their side hus­tle incomes dif­fers by life stage,” said Fran Maier, Founder and CEO of BabyQuip. “What excites us is that they enjoy this kind of work and we are look­ing for­ward to cre­at­ing great oppor­tu­ni­ties for them at any age or life stage.”

Entre­pre­neur­ship is Evolving

Entre­pre­neur­ship was the third most pop­u­lar answer (25 per­cent) to the ques­tion ask­ing par­tic­i­pants why they gig. More than half of the women sur­veyed (58 per­cent) rat­ed “build my own busi­ness” as being “very impor­tant” or “extreme­ly important.”

Addi­tion­al­ly, respon­dents val­ue the skills they are acquir­ing through their side hus­tles with 72 per­cent of women acquir­ing “cus­tomer ser­vice” skills and just under half learn­ing var­i­ous mar­ket­ing skills, includ­ing sales (44 per­cent), mar­ket­ing and adver­tis­ing (43 per­cent), social media mar­ket­ing (42 per­cent) and pub­lic rela­tions (41 percent).

Side hus­tles aren’t new to women. Many were gig­ging before the term was ever coined,” said Lynn Perkins, CEO of Urban­Sit­ter. “But with the avail­abil­i­ty of more robust gig plat­forms and mar­ket­places today, it is eas­i­er for women to find and suc­ceed at side hus­tles that offer the flex­i­bil­i­ty and mon­ey they need, while also allow­ing them to acquire new pro­fes­sion­al skills and become entre­pre­neurs at any stage in life. It’s tru­ly a win­ning proposition.”

For more detail on the sur­vey and its find­ing you can see the full white paper enti­tled “Can’t Stop, Won’t Stop Her Side Hus­tle: Women in the Gig Econ­o­my 2018” at each of the site’s newsrooms.

Down­load the white paper at  Urban­Sit­ter, BabyQuip or Ruby Rib­bon.

Down­load the info­graph­ic at Urban­Sit­ter, BabyQuip, or Ruby Rib­bon.
About Ruby Ribbon

Ruby Rib­bon is an appar­el com­pa­ny, focused on inti­mates, that sells its prod­ucts nation­wide through a tech­nol­o­gy-empow­ered net­work of Inde­pen­dent Styl­ists. True to its mis­sion of sup­port­ing all women, Ruby Rib­bon’s award-win­ning inti­mate appar­el and on-trend fash­ion are designed for com­fort, style and fit. The com­pa­ny sup­ports female entre­pre­neur­ship by enabling each Styl­ist to oper­ate her own busi­ness. Ruby Rib­bon is backed by investors, includ­ing Trin­i­ty Ven­tures, Mohr Davi­d­ow Ven­tures and DBL Partners.

About Urban­Sit­ter

Urban­Sit­ter is an app and web­site that’s mak­ing it eas­i­er than ever for par­ents to find, book and pay trust­ed child­care, from date nights to full-time care. Only Urban­Sit­ter taps into a par­en­t’s per­son­al net­work to con­nect them with sit­ters of friends, co-work­ers, moms groups and par­ents from their kid’s school—to find a sit­ter they trust. With more than 1 mil­lion reg­is­tered users in more than 50 cities, Urban­Sit­ter is solv­ing the child­care dilem­ma for fam­i­lies every­where. The com­pa­ny is backed by Advance Ven­ture Part­ners, Canaan Part­ners, DBL Investors, First Round Cap­i­tal, Match Group — a divi­sion of IAC, Men­lo Ven­tures, Rus­tic Canyon, Aspect Ven­tures, A‑Grade Invest­ments and sev­er­al angel investors.

About BabyQuip

BabyQuip, for­mer­ly Babierge, is the lead­ing baby gear rental ser­vice and mar­ket­place serv­ing trav­el­ing fam­i­lies vis­it­ing more than 250 des­ti­na­tions in the US and Cana­da. The com­pa­ny helps fam­i­lies pack light and trav­el hap­py by deliv­er­ing and set­ting-up excep­tion­al­ly clean, qual­i­ty baby gear. As a brand­ed mul­ti-sided mar­ket­place, the BabyQuip plat­form enables on-the-ground “Qual­i­ty Providers” to build a sol­id busi­ness rent­ing gear that they own. BabyQuip is backed by Start­up Cap­i­tal Ven­tures, Quake Cap­i­tal, Ros­trum Cap­i­tal, The GWC Inno­va­tor Fund, the Stan­ford-StartX Fund and sev­er­al angel investors.


Trish McDer­mott, BabyQuip: 707–529-1509  201123@​email4pr.​com
Sarah Tonzi, Urban­Sit­ter and Ruby Rib­bon:  201123@​email4pr.​com